Two months after being awarded 5th place in the World's Best Airline category at the World Airline Awards in June 2011 (a considerable climb compared to 2010's 9th place ranking), THAI Airways has just announced the launch of a new low-fare airline to take place in July 2012.
Thai Smile Air- a fitting name for the "Land of Smiles" country- will operate out of Suvarnabhumi Airport, Bangkok and will feature a fleet of eleven Airbus 320 aircrafts, each with a seating capacity of 174 passengers. The airline will initially serve secondary route markets within Thailand such as Ubon Ratchathani and Chiang Rai, with the goal of expanding internationally as early as 2013.
This is not the only bit of expanding THAI Airways has on its plate in the near future. A statement by THAI President, Mr. Piyasvasti, made clear that "Thai Smile will not affect THAI's plans to also launch Thai Tiger Airways, a discount carrier in partnership with Singapore's Tiger Airways, which will materialise as soon as possible."
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