Thursday, May 9, 2013

Frontier Airlines to add new fees

Fees, fees, and more fees! Frontier Airlines is at it again. In an effort to become an “ultra low cost carrier”, Frontier Airlines is set to introduce new fees yet again.

To kick things off, Frontier has announced that it will start charging customers who book their tickets through third-party sites a $25 to $100 fee for carry-on bags, excluding certain members of its frequent flier program. Yes, you read that correctly. This fee is for carry-on bags. This is an effort to get more people to check their bags to free up overhead space on their planes. The $25 price is for passengers who check into their flights on the airline website. For those who check in at the airport, the fee can be as high as $100. The start date for this carry-on fee has yet to be announced, but should be announced at some point this spring. If that wasn’t enough, Frontier has also announced it will start charging $1.99 for what was once known as a complimentary drink.
As miniscule as it may sound to charge $1.99 for a drink, it is frightening to see the trend of adding so many fees for basic services. Europe’s leading no-frills airline, Ryanair, has already brought up the idea of installing coin-operated toilets and standing seats. That is an extreme case, but it goes to show you the mind-set of the airlines and how they are trying to increase ancillary revenue through increased fees. Don’t be surprised to see other airlines study this move by Frontier and follow suit.


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