carry on baggage fees

If you have not already heard, Spirit Airlines announced they will now start to charge for carry on baggage as well as checked baggage.
So... here are the details; you will be allowed 1 personal bag under the seat in front of you like a purse but will pay $25 - $45 if you put anything in the overhead bin. The will exclude diaper bags. If you are a premium member of their frequent flyer club or have purchased business class seats.... you will not pay to use the over head bins.
This move is bold to say the least!
Spirit is the first in the world to charge carry on bag fees. Other firsts include Ryanair charging for toilet use and Air Asia charging passengers by the pound/kilo for their ticket (yes, the weighed you at airport!).
A report just surfaced that overall air traffic has reduced 8% from carriers charging so many extra fees to those that do not (like Southwest). Generally speaking, airline revenues have declined even though they are making hundreds of millions on ancillary fees. So what is clear is the accountants don't see the customer in the equation of how they can squeeze more money out of their passengers as customer choice is driving down actual ticket sales. You cant make ancillary fees if you have no travelers.
I have always been a fan of frequent flyer programs and now more then ever, that loyalty is paying off...... to the tune of more then $100 or more per flight in baggage fees.
I am seriously waiting for the day you can chose standing or sitting or seat belts (free to lock and a charge to unlock). Hey, it's your choice to disembark.