A new airline fee!?

I am disgusted by Allegiant Airlines. This week they announced they are lowering the weight of a bag before overweight from 50lbs to 40lbs and increased checked bag fees. If you remember, this is also the airline that is charging for carry-on's! Now they have really outdone even themselves. They proposed to the DOT that passenger's get two fares to chose from; a higher fare that will not change or a lower fare that could change with their cost of business.... specifically fuel. (Read into this lower fare that they would expect it to only go UP). Are passengers now supervising airlines on fuel hedging and distribution costs? The moment they employee me to make their purchasing decisions, I will take the risk of the costs.