To kick things off, Frontier has announced that it will
start charging customers who book their tickets through third-party sites a $25
to $100 fee for carry-on bags, excluding certain members of its frequent flier
program. Yes, you read that correctly. This fee is for carry-on bags. This is
an effort to get more people to check their bags to free up overhead space on
their planes. The $25 price is for passengers who check into their flights on
the airline website. For those who check in at the airport, the fee can be as
high as $100. The start date for this carry-on fee has yet to be announced, but
should be announced at some point this spring. If that wasn’t enough, Frontier
has also announced it will start charging $1.99 for what was once known as a
complimentary drink.
As miniscule as it may sound to charge $1.99 for a drink, it
is frightening to see the trend of adding so many fees for basic services. Europe’s
leading no-frills airline, Ryanair, has already brought up the idea of installing
coin-operated toilets and standing seats. That is an extreme case, but it goes
to show you the mind-set of the airlines and how they are trying to increase
ancillary revenue through increased fees. Don’t be surprised to see other
airlines study this move by Frontier and follow suit.
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