Spirit Airlines Fined by DOT for Deceptive Ad

The Department of Transportation has fined the discount airline Spirit $25,000 for violating the DOT's rule of not allowing deceptive and unfair advertising due to a billboard and Twitter ad from June.

The billboard ad had large print that advertised cheap fares, with an asterisk next to the seemingly low cost fares alerting viewers to study the fine print at the bottom which stated that "additional taxes, fees, terms and conditions apply." This may seem standard operating procedure for ads that craftily divert attention for actual costs, but this does not comply with the DOT's regulation that the full amount of taxes, fees, and associated conditions be clearly disclosed in full.

Spirit Airlines' Twitter feed was equally deceptive in that it provided a link in the advertisement that lead consumers to Spirit's website, where it was first mentioned that the $9 fare did not include taxes, fees, the stipulation that the ticket be a round trip purchase, and the like.

DOT Proposing Increase in Accessibility to Air Passengers with Disabilities

The Department of Transportation may require airlines and travel providers to provide non-discriminatory accessibility to travelers with disabilities. According to the Census Bureau, here are an estimated 50 million American's with a disability (roughly 1 in 6), many of which face significant barriers when navigating air -and other forms of- travel.

According to msnbc.com, the proposed updates to be made include: requiring airports to "adopt an accessibility standard that mirrors the one the Department of Justice put in place for automated teller machines, which must now have Braille instructions and buttons, headphone jacks (for verbal instructions) and plenty of room around the units to allow physical access for people using wheelchairs and other assistive devices."

Msnbc also reports that in addition to airports updating their physical accessibility, "carriers and travel agents would have up to two years from the roll-out of the regulations to update or redesign their websites. While they do that, DOT would keep in place regulations requiring carriers to make any discounted Web-based fares and amenities available — at no extra charge — to travelers with disabilities who cannot use a carrier's inaccessible website."

This is not the first time these types of proposals have been made, and they are typically met with opposition from airlines and the like who are hesitant to spend the money to provide accessible devices and websites. This time around is no different in terms of opposition, but the Department of Transportation estimates that a reduction in the number of assistance calls due to inaccessible websites will result in savings of $11.8 million over 10 years and that $45.9 million would be saved by airlines in labor costs, making arguments citing increased costs difficult to maintain.

Find the original article here: http://overheadbin.msnbc.msn.com/_news/2011/10/11/8259446-dot-wants-more-accessible-airline-websites-kiosks